Paper #2

Awareness and Reason towards Slow Adoption of E-Payment System: Study of Hyderabad

Pireh Panhwer, Adnan Pitafi, Muhammad Saad Memon and Anum Memon

Abstract: E-payment is a convenient and easy mode of payment, due to its convenience it makes everyone’s life easy, because it takes less time to make transaction. This makes a solid case for adoption in many developed as well as developing countries. However, there are many countries who have not successfully implemented it due to lack of facilities and even lack of awareness of customers. Even in a developing country like Pakistan E-Payment system is not so popular because of many operational constraints, according to Asian Development Bank (ADB) almost 95% people of Pakistan rely on case on delivery (COD) method and only 5% people use E-Payment system. In Hyderabad many people prefer COD method when they order online. This research aimed to analyze the customer awareness and lack of adoption of E-payment system in Hyderabad marketplace. The survey was conducted using questionnaire that was adopted from existing measurement instruments from past research papers. The questionnaires were distributed to customers and banks of Hyderabad, male and female, aged ranging from 18 to 51 years old. The data is analyzed using SPSS Software. The sample size was 350 respondents of Hyderabad. This study found that system credibility, facilitating conditions, perceived ease of use and perceived usefulness are the most important factors that affect to the customer awareness and slow adoption of E-payment system. This research will help to understand the reason behind lack of adoption of E-Payment system by studying the customer’s knowledge about the usage of E-payment system and evaluate the reason behind this slow adoption of customers.

Keywords: Technology Awareness; Technology Adoption; UTAUT model; TAM model; E-payment.